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Our Story

White Flakey Backdrop

We are a full-service ski and snowboard shop offering you the finest in sales, service, and rentals. Our shop is filled with the industry’s “Most Wanted Brands!” We are constantly educating ourselves and our staff to get you and your family out on the slopes with the best equipment.

As owners of Alpina Ski Shop and 940 Snowboards, we are passionate about getting others into the sport and enjoying it as much as we do. We met skiing at Hunter Mountain Ski Area, NY, and dreamed about opening a ski/snowboard shop. One day we heard Alpina was for sale and the rest is history, we bought a turn-key business, and was up and running on November 27, 1997.

With this winter marking our 26th year in business, we want to thank all our past and present customers for supporting this small business and dream. We hope to see you on the slopes and can enjoy a run or two with you!

Think Snow!

Dieter and Kimberly

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